The need for males to look good has never been more important - They are a reflection of the growing confidence of the country as a whole. More and more males in India are realizing the importance of "great looking hair" & want a product that can be used to "style hair daily". In India, the youth below the age of 25 years, account for 54% of the entire population and find the usage of hair oils to be "messy" & "outdated". They want more modern formats.
Parachute Aftershower styling gels & creams offer this new age consumer a range of male grooming products that provide the goodness of coconut proteins without the inconveniences of oil and helps them style their hair the way they want to - products that can be used everyday.
Parachute Aftershower has brought about a refreshing change in the way male grooming products were perceived. It has extended the natural goodness and trust of parachute into the men's hair grooming, by making products having the goodness of natural ingredients that make hair softer by providing nourishment and also help styling as opposed to being perceived to be chemical and damaging to hair.
Today, Aftershower styling gels and creams are available in over 2.3 lakh outlets all over the country. This has given a reason for millions of men across the country to go ahead and style on - and create a confident India...
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