Parachute Hair Oils

     Parachute Coconut oil

          Parachute is premium edible grade coconut oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over a time it has become the gold standard for purity. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. Parachute is also available in pouch packs, to service the rural sectors, increasing penetration. While the positioning of Parachute has always been on purity, the communication has evolved over time to appeal to different consumer sets. Over a time the brand has sought to remain relevant and differentiated from competition through a slew of initiatives in packaging ( introduction of the new sleeker Parachute pack) & communication like the"weight-test" (proving that pure Coconut oil is heavier than impure oil).Parachute has thus ensured thatit enjoys tremendous equity and trust with every passing generation. The brand has a huge loyalty,not only in the urban sections of India but also in the rural sector

     Parachute Advansed

           Parachute Advansed coconut hair oil from Marico has been made especially keeping in mind the needs of hair. Parachute Advansed contains essential oils of ylang-ylang to give it a rich and deep fragrance.It penetrates the hair roots better than other hair oils, strengthening the hair from within.

          Parachute Advansed coconut hair oil is for the all-aware young Indian woman who is demanding as she knows that there are a slew of other hair care products available to her. She is aware of the benefits of using hair oil and the role it plays in maintaining her hair healthy and well nourished.


     Parachute Advansed Revitalizing Hot Oil

          Winter gives you a lot to cheer about but it also takes a lot out of your hair. The extreme weather at this time of the year leaves your hair rough and dry, making it look dull and lifeless. This means you need to give your hair a little bit extra care in winter. The best way to do so is giving it a hot oil massage which penetrates deep into your scalp. But the heating you oil everyday can become a bit tedious.
           Presenting the all new Parachute Advansed Revitalizing Oil. It is a coconut oil enriched in Thyme, Patchouli, Rosemary and special warming oil which keeps it hot from within. It penetrates deep into your scalp and nourishes your hair from root to tip, giving it extra care during winter.

     Parachute Jasmine

          Traditional hair oils, while delivering nourishment, left hair feeling sticky and smelly. With the evolution of style and fashion, social sanction for oily "chipku" hair was rapidly on the wane. Research among hair oil users indicated a strong level of dissatisfaction with the odour and stickiness after using traditional hair oils.
          In order to address this need, Parachute Jasmine has been designed as a hair oil that gives a consumer the ideal blend of nourishment and sensorials, delivered through a completely non-sticky format and a lingering fragrance. This makes Parachute Jasmine great post-wash oil, which leaves the hair nourished, yet fragrant and free-flowing.
          The Parachute Jasmine woman is between 18 - 24 years confident and progressive yet has her roots in traditional values and culture. Though she faces the challenges of the modern world confidently.
          Parachute Jasmine is a light, fragrant oil that can be used everyday to nourish and style your hair. It has the goodness of pure coconut oil and the essence of fragrant jasmine to give you healthy, non-sticky, free flowing and fragrant hair.